The taste that has united generations of Sicilians reaches all over Europe.
Services
Tecnologies
Details
Company
Tomarchio
Website
Tomarchio.eu
A new online shop to improve the customer journey and increase sales
Thanks to the visit to the production site, it was possible to better grasp the customer's desire: a new design that expresses the love for Sicilian pastry.
01 ANALYSIS
An analysis of the market sector and the main competitors before starting the operational design and development phases is a must that we set ourselves at the beginning of each project. Competition in the confectionery sector is very high, but valuing real Sicilian production has made it easier to achieve the objectives. Visiting the bakery and pastry shop, we breathed the love for handmade desserts and the desire to spread it throughout Italy.
02 DESIGN
The visit to the bakery and pastry shop, in addition to the creation of the photo shoot, have tickled our minds and made it possible to create a new online shop that “tastes like home”. Every phase of the Design process involved the Customer... it was almost like kneading a cake together!
03 DEVELOPMENT
We have used the same commitment, attention and passion that Tomarchio puts into the creation of its products.
Thanks to the Agile methodology, the Customer actively participated in every stylistic choice and flow to achieve his goal: to spread the passion and love for Sicilian pastry.
04 RESULTS
Even the most loyal customers were happy with the new Tomarchio online shop: they can finally buy the products from the comfort of their home and enjoy them like in a pastry shop. Online feedback is no exception, with constant orders and the sale of mixed product combinations!