Irreverent inflatables

An analysis of the market sector and the main competitors before starting the operational design and development phases is a must that we set ourselves at the beginning of each project. Designing a minimal user experience to simplify the product customization steps was a complex but fun challenge (just as much as the Ti Defonfio products)!

Starting from an irreverent brand identity and tone of voice, through the use of advanced design tools, we have created detailed wireframes and mockups, integrating dedicated animations and illustrations. The involvement of the customer at every stage has allowed us to collect valuable and constant feedback, refining the design until its completion.

The collaboration with the Ti Sgonfio team has allowed us to develop a new e-commerce perfectly in line with the objective, with animations and precise details that have garnered the compliments of customers.
The Agile approach guided the entire construction process, meeting a strict deadline for putting it online.

Thanks to a well-structured strategy, the new online shop has been a real protagonist: since it went online, the product configurator has seen significant numbers of use with a percentage of conversion into purchases of 30%!

The introduction of new product models kept the results stable even in the following months.