Changing agriculture

An analysis of the market sector and the main competitors before starting the operational design and development phases is a must that we set ourselves at the beginning of each project. Making the agricultural sector technologically efficient is a complex undertaking and communicating it required important brainstorming to be able to find a tone of voice in line with the target but that would promote the customer's objective.

A simple and impactful communication and graphic style in line with the characteristic traits of the reference sector. This was the key to being able to express the Customer's concept thanks to a close collaboration.

Continuing with the collaborative relationship established during the design phase, we were able to generate and manage an important sitemap, different quantities and well-designed contents to be clearly understandable and to arouse reliability and competence.

The new way of communicating has generated the generation of new leads and the interest of old customers who have regained contact with xFarm to revolutionize their way of farming.
Thanks to technical SEO interventions, it was possible to improve the organic positioning even after the launch of the new website.