The matching platform between gamers for gamers
Creation of a differentiating identity in the market sector and development of a matching platform between video players
01 ANALYSIS
An analysis of the market sector and the main competitors before starting the operational design and development phases is a must that we set ourselves at the beginning of each project.
The sector and the target audience have made this project highly challenging. Being able to develop a platform for 'refined' users who are used to technology has not been easy.
Living up to the study of competitors, we were able to develop a simple platform that would allow players to achieve their goal in a few quick clicks.
02 DESIGN
The concept was to make users feel like they are in a gaming arena; the video player needs to identify with the environment in which he is used to living and all the graphic elements have been carefully studied with references to several of the most established gaming titles. A few steps and steps to get in touch with other gamers and make friends.
03 DEVELOPMENT
As in a cooperative video game, together with the Wakii team, we have created functionally fast interfaces and flows that allow gamers to connect their game profiles, evaluate the friends they met on the platform, create alliances and new friendships.
The infrastructure is designed to support tens of thousands of users connected simultaneously on different functionalities and sections on the platform.
04 RESULTS
The satisfaction rate of the gamers who have used the platform is 85%; they themselves have contributed, in beta testing, to testing the platform and suggesting practical improvements to bring the project to success. The success of the project is also recognizable by the speed with which users signed up, day after day, on the platform; the strongest channel was word of mouth, witness to an important project that satisfied even the most demanding gamers.
“I want to provide an interactive tool for the gaming community and add earning solutions to live streams.”
Luigi Tria, Founder at Wakii